These days the phrase is associated with everything from Transformers to Napalm Death. But I remember the very first time I heard it, because it was written on a poster above my bed, and I didn’t know what it meant. I think I found the idea of anything ‘meeting’ my eye a bit unsettling. The poster was an advert for (I think) IBM – a picture of a large wooden horse taken on a thermal imaging camera, filled with soldiers. Of course, I didn’t know what thermal imaging was then; I barely know now. But it was fuzzy and colourful and involved a horse, so of course I enjoyed it. Even if it was a bit military. I think about that poster sometimes. What an odd, yet ideal, choice it was for a little girl’s bedroom. The cleverness of the idea. And how my memory of it sums up so much about the early 80s – the idealism and paranoia about technology, the make-do mindset and imagination that could turn free promotional posters into kids’ wall art. I’d like to see that poster again. Just to prove to myself it was real.
More than meets the eyeJanuary 20, 2010